Albertsons expands smart cart test

As online grocery adoption increases, brick-and-mortar grocers are challenged to bring the frictionless convenience consumers expect to their physical stores. Many shoppers are growing increasingly frustrated with long lines to pay with cashiers. As a result, grocers are integrating new payment methods that allow consumers to control their own shopping journey.

Major grocery retailer Albertsons, for its part, is expanding its partnership with smart shopping cart creator Veeve, co-founded by Amazon veterans in 2018, to “a few dozen stores” across the United States, the companies said. two companies Thursday, May 19.

“Veeve Smart Carts offer a sophisticated yet simple self-checkout experience for people who value flexibility and time savings,” said Alyse Wuson, senior manager of Albertsons at Omni Experiences, in a statement. “Our goal is to enhance the grocery shopping experience, however our customers choose to shop, and Veeve’s technology brings the ease and integration of e-commerce directly to the grocery cart. “

Albertsons is far from the only major grocer piloting smart carts. Kroger has been testing KroGo” smart carts made in partnership with payment technology company Instacart Caper AI since early 2021. In 2020, Amazon announced the launch of its Dash Cart smart cart.

Read more: Kroger joins Amazon in race to add ‘smart’ grocery carts

Innovations such as smart carts allow grocers to meet consumers’ need to control the shopping experience. Research from PYMNTS’ September study “Today’s Self-Service Shopping Journey: The New Retail Expectation”, created in collaboration with Toshiba Global Commerce Solutions, showed that the number one reason consumers choose self-service shopping -service is that they are looking for a faster payment method. shopping experience, and the second most popular reason is that they don’t want to wait in line.

See more : Consumers want self-checkout options, but rarely use them

Additionally, one of the benefits that smart carts offer grocers is that they allow them to collect data on how consumers move through stores and what items they interact with. Such insights can allow grocers to redesign their store layout by relying on more than the conventional wisdom of planograms devised before businesses had access to this type of information.

“This is what the next generation of in-store journeys should look like,” Raz Golan, CEO and co-founder of grocery technology company Shopic, told PYMNTS in an interview. “All of these data points are ones that we just couldn’t measure very well until today, and this opens up a whole new world of data analysis.”

Read more: Smart carts bring data analytics to grocery store aisles

In addition to smart carts, major grocers are investing in a range of different next-generation self-service checkout options. For example, Walmart offers scan and round-trip on its own device, through which consumers call up items with their cell phones. Additionally, a growing number of retailers are taking advantage of options like Amazon’s “Just Walk Out” technology that uses computer vision and shelf sensors to allow shoppers to choose items from shelves and leave the store with them, as the products are automatically billed to their accounts.



On: Shoppers who have store cards use them for 87% of all eligible purchases – but that doesn’t mean retailers should start buy now, pay later (BNPL) options at checkout. The Truth About BNPL and Store Cards, a collaboration between PYMNTS and PayPal, surveys 2,161 consumers to find out why providing both BNPL and Store Cards is key to helping merchants maximize conversion.