Amazon unveils improved Dash Cart

Amazon has updated its two-year-old “smart” Dash Cart, which now carries more groceries and can be taken by shoppers to their car.

And with the launch of the new version, Amazon now plans to introduce the Dash Cart to its subsidiary Whole Foods Market. Currently, the Dash Cart is only available at select Amazon Fresh supermarkets.

Introduced in 2020, Dash Cart keeps track of shoppers’ purchases and allows them to complete their transaction while leaving the store, bypassing checkout and self-checkout lines. Sensors automatically identify the basket and selected items, and the customer’s payment is processed using the credit card on their Amazon account. A receipt is emailed to the customer.

The new cart weighs less than the original but has more than double its capacity, holding four bags of groceries instead of two. Originally designed for small to medium sized errands, the weather-resistant cart can now carry larger loads to the parking lot, so customers no longer have to haul their bags from the store to the car.


The improved Dash Cart screen displays images of nearby fresh items, such as produce, or shoppers can enter the item name instead of a PLU code.

As before, the Dash Cart displays receipts in real time and shoppers can weigh the products in the shopping cart cart. The new cart is equipped with a “delicates” shelf and a lower shelf for oversized items. Additionally, screens now show images of fresh items nearby, such as fresh produce, or shoppers can enter the item name – for example, “apple” – instead of a search code from four-digit price (PLU).

The updated technology also more accurately locates the Dash Cart in the store to better display nearby products and offers, Amazon said. The carts also have extended all-day battery life that requires less charging.

Amazon plans to introduce the new Dash Cart to the Whole Foods Market store in Westford, Massachusetts in the coming months, followed by other Whole Foods locations and other Amazon Fresh stores. With the new release, shoppers will be able to connect via QR code with the Whole Foods Market app in addition to the Amazon app.

“As many of our customers return to their in-store grocery shopping habits, it’s exciting to offer them new and unique ways to shop in our stores,” said Leandro Balbinot, Chief Technology Officer at Whole Foods Market at Austin, Texas, in a statement. “We are delighted to have the new version of Dash Cart making its debut in our Westford store and look forward to hearing feedback from our customers there.”

Dash carts are currently available at 16 of 35 Amazon Fresh stores: Fullerton, Irvine, Long Beach, Ladera Heights in Los Angeles, North Hollywood, Northridge, Whittier and Woodland Hills, CA; Bloomingdale’s, Naperville (Route 59 location), Oak Lawn and Schaumburg, Illinois; Chevy Chase, Maryland; Warrington, Pennsylvania; Franconia, Virginia; and Seattle (Jackson Street location), Wash.

Other Amazon Fresh stores offer Amazon’s Just Walk Out technology, which detects items removed or removed from shelves while keeping a running total of the purchase, allowing shoppers to skip the checkout line. This year, Just Walk Out was also introduced to Whole Foods stores in Sherman Oaks, Calif., and Washington, DC, with plans to roll out to more locations.

The new trucks have undergone rigorous testing before being put into service. To test their durability during repeated trips to the parking lot, Amazon “baked the technology in an oven and froze test carts in a giant freezer to make sure they would stand up to harsh weather conditions,” according to Dilip Kumar. , vice president of physical retail and technology. from Seattle-based Amazon. Heavy weights were dropped 100,000 times into the baskets of the test carts to ensure they would remain usable, he said.

“These updates are the result of customer feedback, improvements in computer vision and sensor fusion technology, and backend innovation and testing,” Kumar explained. “Our goal with the Dash Cart has always been to make in-store shopping more convenient by eliminating the need to stand in checkout lines or unload and reload items at self-checkout kiosks, and we hope that buyers will appreciate these updates as much as we think they will.”