Amazon’s new smart cart at Whole Foods is now smarter for more efficient shopping

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Amazon has announced that it is making its new Dash Cart – a smart shopping cart – available at a Whole Foods Market store in Westford, Massachusetts, which will be followed by a few additional Whole Foods Market stores and many Amazon Fresh stores across the United States. United.

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The company launched Amazon Dash Cart in September 2020, aiming to speed up grocery shopping by letting customers skip the line. The updated version includes new features such as real-time receipts and the ability to weigh products directly in the shopping cart basket, said Dilip Kumar, vice president, physical retail and technology, in an article by blog on the Amazon website.

To use it, customers log in via a QR code in the Amazon or Whole Foods Market app, then scan items using one of the cameras near the Dash Cart’s handlebars. The Dash Cart screen displays a real-time receipt of all items in the cart, and when shoppers are ready to pay, they simply exit the store through the Amazon Dash Cart channel and their payment is processed using the credit card associated with their Amazon. Account. Buyers will receive an email receipt shortly after leaving the store.

“As many of our customers return to their in-store grocery shopping habits, it’s exciting to introduce them to new and unique ways to shop in our stores,” said Whole Foods CTO Leandro Balbinot. “We are delighted to have the new version of Dash Cart making its debut in our Westford store and look forward to hearing feedback from our customers there.”

The new, larger carts are also “weatherproof,” because according to Kumar, “…we knew shoppers would want to take the carts to their cars, which meant the carts would have to be able to withstand summer and winter heat. cold.”

“To test durability, we baked the technology in an oven and froze test carts in a giant freezer to ensure they would withstand harsh weather conditions. We also dropped heavy weights into test trolley baskets over 100,000 times to ensure they would remain usable after impact,” he added.

To use Dash Carts at Whole Foods Market stores, customers need an Amazon or Whole Foods Market account and a mobile app to log in and use Dash Carts.

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About the Author

Yael Bizouati-Kennedy is a full-time financial journalist and has written for several publications, including Dow Jones, The Financial Times Group, Bloomberg and Business Insider. She has also worked as a VP/Senior Content Writer for major New York-based financial firms, including New York Life and MSCI. Yael is now independent and most recently co-authored the book “Blockchain for Medical Research: Accelerating Trust in Healthcare”, with Dr. Sean Manion. (CRC Press, April 2020) She holds two master’s degrees, including one in journalism from New York University and one in Russian studies from Toulouse-Jean Jaurès University, France.