Cart.com Appoints Rachel Truair as Chief Marketing Officer

Truair comes to Cart.com with experience from Confluent, Adobe, Oracle and 3M

AUSTIN, Texas, September 07, 2022–(BUSINESS WIRE)–Cart.com, which enables retail brands to quickly grow their business and sell easily across all channels, today announced the appointment of Rachel Truair as Chief Marketing Officer (CMO), effective immediately. Truair comes to Cart.com with nearly a decade of enterprise and small-to-medium business marketing experience at companies such as Confluent, Adobe, Magento, Oracle and 3M. Reporting directly to Gary Specter, President, Go-To-Market, Truair will work closely with the Sales, Business Development, Value Realization and Partnerships teams and be responsible for all aspects of marketing, including brand awareness, product marketing, corporate marketing and demand generation.

“I’m thrilled to join the Cart.com team and contribute to the company’s significant momentum in helping brands grow, sell, and deliver best-in-class e-commerce experiences to consumers” , Truair said. “Cart.com’s culture, vision and technology offering in today’s market is unmatched and I look forward to working for such an innovative company.”

Truair joins Cart.com from Confluent, a category builder in data streaming, where she most recently served as vice president of campaigns, digital marketing and partners. Prior to that, Truair led global campaigns for two years at Adobe, where she focused on the content and commerce space. She was promoted to a global leadership role after Adobe acquired Magento for $1.7 billion in 2018. At Adobe, Truair managed a portfolio budget supporting a $250 million revenue target over three products, a global campaign strategy and a content marketing strategy.

“Rachel is a strong and capable leader and her marketing background makes her a valuable addition to the Cart.com team,” said Gary Specter, President, Go-To-Market, Cart.com. “I had the pleasure of working with her at Magento and Adobe, and I look forward to working with her again and leveraging her significant campaign experience to take the business to the next level.”

Cart.com is the first end-to-end e-commerce-as-a-service (ECaaS) company that enables retail brands to rapidly scale their businesses and easily sell across all channels. The company’s suite of solutions frees brands from the use of dozens of software and service providers, so they can focus on their products and customer relationships. Since November 2020, the company has successfully raised nearly $400 million and acquired seven companies, with 6,000 brands on its platform and 1,400 employees.

About Cart.com
Cart.com is the leading provider of complete e-commerce solutions that enable retail brands of any size to rapidly scale their businesses and sell easily across all channels. Brands can use the entire Cart.com software suite, expert services and infrastructure to accelerate their growth or choose from the company’s modular solutions. Thousands of top brands partner with Cart.com to access multi-channel management, fulfillment, marketing, analytics, customer engagement, and other e-commerce capabilities previously reserved for the most big companies in the world.

For more information, please visit Cart.com and LinkedIn.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220901005860/en/

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