is moving its headquarters to Austin and plans to hire 150 workers

Fast-growing e-commerce service provider is moving its global headquarters from Houston to Austin, where the company plans to double its workforce. currently employs 150 people in Austin, and executives plan to hire at least 150 more here over the next 12 months.

The company, which competes with e-commerce giant Amazon and other platforms, was recently named Startup of the Year by Capital Factory and has enjoyed a year of expansion and investment following its launch in November 2020. .

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From its original base in Houston, has developed a suite of software and services that it claims provides all the business functions needed to grow an online business.

The company provides brands of all sizes with online store software, digital marketing, delivery and financial services, as well as sales and marketing performance analytics. says it offers an alternative sales channel to Amazon, which takes an average of 20% of revenue to sell on its marketplace.

Over the past 12 months, has raised $143 million in venture capital, acquired nine companies and launched nine fulfillment centers. has 400 employees and said it plans to increase its total headcount to 1,000 by the first quarter of 2022.

Many customers are small businesses with little or no e-commerce expertise. Largest clients include Dr. Scholls, GNC, Haymaker Coffee Co., Howler Brothers and USA Sports Marketing.

“We’ll forever call Houston home, but I’m beyond thrilled to open’s headquarters in Austin – not only the most tech-savvy city in the country, but also home to so many of the iconic brands we love. “, said Omair Tariq, CEO of “There’s no better place than Austin for a brand-obsessed company like to plant its flag as we reimagine e-commerce and drive the growth of today’s top merchants.”

Tariq was one of the first employees of Houston-based and became its COO before Home Depot acquired it in 2014. He co-founded with former Jim Jacobsen. CEO of outdoor gear retailer RTIC Outdoors.

The company said its new headquarters will be located in downtown Austin at 612 Brazos St. It is currently recruiting in the fields of engineering, finance and accounting, information security , information technology, marketing, human resources, product management and sales.’s move comes as a number of corporate giants have moved their headquarters to Austin. In October, Tesla CEO Elon Musk announced that the electric carmaker — one of the world’s best-known and most valuable companies — would move its headquarters from California to Austin.

The Tesla news came less than a year after software giant Oracle announced last December that it was moving its headquarters from California to Austin.

A number of other tech giants – including Apple, Facebook, Google and Amazon – have recently expanded their operations in central Texas.

Meanwhile, Samsung has announced plans for a $17 billion chip factory in Taylor.

Omair Tariq is CEO of, which is moving its headquarters from Houston to Austin to tap into the tech talent pool.  The company already employs 150 people there.  (Courtesy of