Cart.com Launches Unified Analytics, Connecting Data Across Every Shopper Touchpoint to Improve Performance and Drive Profitability

AUSTIN, Texas–(BUSINESS WIRE)–Cart.com, which enables retail brands to quickly grow their business and sell easily across all channels, today announced the launch of Cart Unified Analytics. The solution consolidates data from multiple sources in real time to provide brands with a single view of their marketing performance, storefront, inventory, and fulfillment metrics. Cart’s proprietary AI-powered recommendation engines then identify trends in e-commerce operations to help brands make informed decisions faster to improve margins, sales and return on spend ads, while optimizing inventory and storage to reduce costs.

Cart Unified Analytics offers comprehensive analytics that cover every shopper touchpoint to provide end-to-end visibility into customer behavior. The solution’s out-of-stock detection tools, for example, help brands directly link the results of marketing initiatives to inventory and ad spend, in real time, reducing inventory and storage expenses by up to at 15%. Brands using Cart Unified Analytics can improve sales by up to 5%, while increasing return on ad spend by up to 10% and increasing margins by up to 20%.

“Data is only useful when paired with actionable insights,” said Omair Tariq, CEO and co-founder of Cart.com. “Companies struggle to get a single view of their e-commerce operations because their data is siled by channel and function and there is often a disconnect between what is happening in the business and when decision makers can access the data intelligence they need to respond to it. We wanted to solve this problem by connecting data from every point in the buyer’s journey, so brands can quickly make decisions like when and where to move the inventory in response to a successful marketing campaign. The launch of Cart Unified Analytics allows our brands to focus on the most important aspects of their business: attracting, converting and retaining customers.”

Offering first-party data capture, an interactive report suite and advanced analytics algorithms such as machine learning-based attribution, demand forecasting, segmentation and purchase probability, Cart Unified Analytics gives brands a single view for actionable insights and business improvement recommendations. The solution automatically harmonizes data, requires no coding or technical experience to implement, and offers intuitive dashboards to help brands drive their strategy, growth, and profitability. Businesses can start leveraging the solution in less than a week.

Cart.com provides all the infrastructure brands need to sell everywhere and scale quickly. The company’s comprehensive suite of modular solutions frees brands from having to cobble together solutions from dozens of software and service providers, so they can focus on their products and customer relationships.

About Cart.com

Cart.com is the leading provider of complete e-commerce solutions that enable retail brands of any size to rapidly scale their businesses and sell easily across all channels. Brands can use the entire Cart.com software suite, expert services and infrastructure to accelerate their growth or choose from the company’s modular solutions. Thousands of top brands partner with Cart.com to access multi-channel management, fulfillment, marketing, analytics, customer engagement and other e-commerce capabilities previously reserved for the most big companies in the world.

For more information, please visit Cart.com and LinkedIn.