partners with Overlander to launch a personalized online storefront

AUSTIN, Texas–(BUSINESS WIRE)–, which enables retail brands to quickly grow their business and sell easily across all channels, today announces the relaunch of The outdoor brand’s new storefront has been custom-designed to enable expanded product categories and advanced search, with unique user experience and design enhancements designed to deliver a premium shopping experience to customers and frictionless payment.

“We’ve always struggled with the overly simplistic approach of many storefront flagships to categories and gear,” said Mark Bickenbach, CEO and co-founder of Ecommerce Brands. “We wanted our new display case to be specifically tailored to our category and our customers’ needs while reflecting our commitment to heirloom quality products expertly crafted from the world’s finest natural materials.” enables Overlander to meet customers where they shop, powering a growing number of storefronts, all from the same backend. The new site features expanded collections, filters, and advanced search, making it easier for shoppers to find what they’re looking for.’s end-to-end service also helps the brand seamlessly integrate everything from SEO to storefront and customer service.

“It was a very complex project,” said Bickenbach. “We evaluated a number of potential storefront alternatives, but was the only one that could deliver the end-to-end experience and integrations we were looking for. our success, but also to provide the best possible experience to our customers.

“ aims to drive brand growth online,” said CEO and Co-Founder Omair Tariq. “We’re excited to see how Overlander leverages these new tools and technologies to outperform, outperform, and outpace its competitors.”

About is the leading provider of complete e-commerce solutions that enable retail brands of any size to rapidly scale their businesses and sell easily across all channels. Brands can use the entire software suite, expert services and infrastructure to accelerate their growth or choose from the company’s modular solutions. Thousands of top brands partner with to access multi-channel management, fulfillment, marketing, analytics, customer engagement, and other e-commerce capabilities previously reserved for the most big companies in the world. For more information, please visit and LinkedIn.