Powered by Snowflake, Cart.com enables e-commerce businesses to seamlessly access all of their data through a single Platform
AUSTIN, TX, March 29, 2022 /PRNewswire/ — Cart.com, the first end-to-end e-commerce platform that simplifies scaling for the world’s leading brands, today announced a partnership with Snowflake, the Data Cloud company. Powered by Snowflake, Cart.com’s powerful unified analytics tools will allow merchants to connect their entire universe of data, seamlessly transforming cloud-hosted data into a centralized source of actionable insights.
Cart.com has partnered with Snowflake for its unique ability to meet the diverse demands of today’s e-commerce merchants and for a shared vision to provide unified data visibility across the entire value chain of e-commerce. Bringing together Cart.com’s unified analytics tools with the Snowflake data cloud will allow joint customers to take advantage of innovative machine learning algorithms that streamline decision-making and an advanced AI-based attribution model that combines storefront, marketing and clickstream data to help brands understand the influence of a channel or campaign on buying behavior. Cart.com’s forecasting model will support cost-effective inventory management by anticipating demand at the SKU level in each fulfillment center.
Additionally, as part of the partnership, Cart.com will leverage Snowflake’s new announcement Retail Data Cloudwhich brings together Snowflake’s integrated data platform, solutions provided by Snowflake and its partners, and industry-specific datasets and models.
Powered by Snowflake, Cart.com will provide merchants of all sizes:
- Access to unified analysis tools. Cart.com customers can now easily access centralized dashboards that bring together business, marketing, and cloud-hosted data to unlock data-driven automation and AI-driven analytics across the board of their organization.
- Ability to securely unlock diverse datasets while maintaining a single source of truth. Using Cart.com’s machine learning and AI-powered tools, customers can unleash the full power of their datasets, while ensuring that their original data remains completely secure and cannot be modified, corrupted or overwritten.
“Every retailer’s goal is to connect with their customers in more meaningful ways to get products into their hands and build loyalty,” said Rosemary Hua, Global Head of Retail and CPG at Snowflake. “Together, Cart.com and Snowflake provide customers with the power of a single view of e-commerce data, which provides unified visibility and ultimately connects businesses end-to-end. Both companies believe data is key. to allow retailers to connect with their customers more deeply.”
“At Cart.com, we are democratizing e-commerce by giving customers unified visibility and control over all aspects of the e-commerce value chain. Together with Snowflake, we enable e-commerce businesses to get a seamless access to all their data, across every part of their business, without ever leaving their centralized Cart.com dashboard,” said Chase Zieman, Cart.com Chief Data Science Officer. “E-commerce brands have data in their DNA. Using the combined power of Snowflake and Cart.com, they can now turn that data into actionable insights, creating value at every level of their operations.”
Cart.com is the leading provider of end-to-end e-commerce software and services designed to help brands find more customers, sell in more places, and deliver their products more easily. Cart.com provides tools that enable a modular, data-rich, and fully integrated approach to scaling. Our mission is to give brands back control of their e-commerce journey and control of their customer relationship. Cart.com exists to help brands crush scale. For more information: Cart.com, LinkedIn.