GM and Kroger launch ‘innovative’ electric grocery cart

General Motors is switching from electric cars to electric carts.

The automaker is launching a battery-powered cart designed for grocery delivery services.

The device is marketed under GM’s new BrightDrop brand, which sells its new all-electric commercial vans and associated technology.

The BrightDrop Trace grocery store features nine temperature-controlled drawers and is weatherproof for four-season use.

Its propulsion system can handle loads of up to 350 pounds and reach speeds of 3 mph.

The compartments are lockable and the shopping cart can be integrated into a store’s app, so it can be left to a customer to retrieve their own purchases using a verification code.

Kroger has trialed the Trace, which is expanding to other retailers and will be widely available in 2024.

“COVID has caused a dramatic increase in online grocery purchases, and fulfilling those orders profitably has become a major challenge for retailers of all sizes. With Trace Grocery, we saw an opportunity to help companies like Kroger to meet these challenges head-on,” BrightDrop President and CEO Travis Katz said in a press release.

The cart’s propulsion system can handle loads of up to 350 pounds and reach speeds of 3 mph.


The cart features nine temperature-controlled drawers and is weather-resistant for four-season use.

The cart features nine temperature-controlled drawers and is weather-resistant for four-season use.


“As online shopping continues to grow, BrightDrop is committed to developing innovative solutions to help our customers keep pace. The Trace Grocery is a perfect example.

Alongside the Trace, BrightDrop began deliveries of its Zevo electric van, which has a range of up to 250 miles per charge and is currently used by several companies, including FedEx.