- Instacart is working with hospitality provider Aramark Sports + Entertainment to deploy the e-commerce company’s Caper Counter automated checkout technology at Boston’s Fenway Park refreshment stands, according to a press release on Wednesday.
- The companies will initially place three of the contactless payment terminals, which use computer vision to identify items, in the ballpark, and plan to install additional units at the sports venue “in the coming months”, according to a spokesperson for Instacart.
- The partnership with Aramark continues Instacart’s diversification beyond its traditional business of providing online fulfillment services to grocery stores and other retailers.
Overview of the dive:
Instacart’s decision to place its self-checkout equipment in a sports facility gives it a foothold in an industry that could help the company gain traction as it faces increasing competition in the technology space. retail.
The Caper Counter is designed to allow shoppers to pay for purchases of a small number of items in only a few seconds, making it a natural fit for high-volume retail in crowded public places where people are often in a rush. The artificial intelligence-based system scans multiple items at once, adds them to an electronic shopping cart, and then charges the customer using a credit card or other payment method.
On average, the technology reduces transaction times by 65%, instagram Vice President of Engineering Lindon Gao said in a statement.
Fenway Park, home of the Boston Red Sox, adds the Caper Counters as part of the facility transition from accepting cash at concession counters.
Instacart acquired the technology last year when it purchased Caper AI in a $350 million cash and stock deal. Caper AI, which launched its Caper Counter at the end of 2020also offers a smart shopping cart that scans items and automatically invoices customers for purchases.
Instacart offers the payment devices to retailers as part of the Instacart platform, a range of services it announced in March that also includes 15-minute delivery using nano-fulfillment centers, data insights, and ad solutions. The company unveiled the new offerings as it seeks to grow its market, which soared when the pandemic began and pushed retailers into e-commerce, but has seen growth slow as shoppers return to stores.
In addition, Instacart faces fierce competition in its traditional business of providing e-commerce services to supermarket chains from other e-commerce companies, such as DoorDash, Shipt and Uber.
Aramark’s partnership with Instacart is part of a broader effort by the hospitality company to modernize concession stands it operates in sports facilities. The company is also working with Caper AI rival Mashgin, which is looking to bring automated payment technology to sites. Additionally, Aramark is adding self-service ordering kiosks from Tapin2 at four sports facilities, including Fenway Park, and will offer delivery service with Uber Eats at Minute Maid Park in Houston.
Other retail technology providers are also looking to establish a presence in entertainment facilities.
Amazon said last week that its Just Walk Out automated checkout technology is now operational at two food and beverage stores in Minute Maid Park. Meanwhile, Standard AI, which also provides retailers with computer vision-based payment technology, said last week that its equipment was in use at a new store in the American Airlines Center in Dallas and that it Also reportedly in a second retail location in the arena due to open later in April.
Fixed: A previous title misrepresented the payment technology Caper AI is bringing to Fenway Park. This is Counter Caper.