Israeli supermarket deploys WalkOut smart cart

Israeli supermarket chain Machsanei Hashuk will roll out a fully self-driving checkout across its 62 stores starting next month through an agreement with WalkOut, the companies announced on Thursday (December 9th).

Over 60% of shoppers prefer buying from brands that have physical locations, but over 70% of shoppers say they get frustrated with queuing to pay and it hurts their shopping experiences. WalkOut guides consumers through the shopping journey with a smart cart that eliminates long lines and creates personalized shopping experiences for customers.

“Connecting to one of the largest retail chains in Israel is an exciting opportunity and a milestone for us,” said Assaf Gedalia, CEO and co-founder of WalkOut, in the announcement. “The solution is futuristic, personalized and at the same time preserves the privacy of the customer.”

WalkOut uses a mountable cart device equipped with multiple high-precision cameras that recognize products and identify items shoppers place or remove with 99.2% accuracy. The device uses advanced computing and machine vision algorithms to track the customer journey and offers personalized recommendations, in-store navigation and promotions on a large touchscreen.

“As a chain advocating innovative technologies, we wanted to offer our customers significant savings on checkout wait times and provide a more personal, accessible and efficient shopping experience,” said Shalom Naaman, CEO and Owner by Machsanei Hashuk.

Related: Amazon to pilot ‘Just Walk Out’ technology in Whole Foods locations

In September, Amazon announced it would trial its Just Walk Out technology at Whole Foods stores in Washington, D.C.’s Glover Park neighborhood and Sherman Oaks, Calif., an implementation that will give shoppers the option to skip the lineup when it debuts in 2022.

Shoppers at stores equipped with Just Walk Out do not need an Amazon account or the app, as long as they enter the store with a credit card. The technology automatically detects the items people keep and tracks everything in a virtual shopping cart.

Whole Foods shoppers can use Just Walk Out by scanning the QR code in the Whole Foods or Amazon app, palm-waving using Amazon One, or inserting a linked credit or debit card to their Amazon accounts.



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