Perfora Achieves Over 13% Abandoned Cart Recovery Rate with WebEngage

Industry: Direct-To-Consumer, Consumer Goods

HQ: Gurugram

Founders: Jatan Bawa and Tushar Khurana

Founded in: 2021

About Perfora:

Perfora is a digital first oral care brand. Founded by Jatan and Tushar in 2021, the brand aims to improve the daily oral care experience with disruptive, modern and functional products. Perfora offers its users a wide range of innovative products, including smart electric toothbrushes, smart flossers, probiotic mouthwashes, peroxide-free teeth whitening pens and more.


As a new entrant in the field of oral care, Perfora started thinking about user engagement early in its journey when it was just a 6-month brand and started looking for solutions. That’s when the brand decided to partner with the WebEngage Startup Program, an acceleration program for early-stage B2C startups. Recover abandoned carts with personalized communication via email, WhatsApp, SMS and Web Push.

Main results/ impact:

By using WebEngage for its omnichannel engagement needs, Perfora could reach more than 13% cart abandonment recovery rate. Additionally, the brand could focus on retaining existing customers by providing them with a better oral care experience.

The WebEngage solution:

Use an omnichannel approach to engage users at different stages of the funnel

Perfora uses an omnichannel approach to engage its customers across multiple communication channels. Using WebEngage’s journey design feature, Perfora created an engagement flow for users at different stages of the funnel as follows:

  • Target and re-engage user segments that left their cart abandoned for more than 15 minutes.
  • The next step is to identify the channels on which users can be reached: email, web push, SMS and WhatsApp.
  • Perfora then sends a personalized communication to its users with the first discount offers.
  • Users who have not yet completed payment receive follow-up communication after a 24-48 hour window to achieve higher conversion rates.


“The WebEngage Starter Program has been a very important part of our customer retention journey over the past six to seven months. The kind of tools WebEngage offers, from web push notifications to journey designer when a customer signs up on our website, really helps us engage our customers in so many ways.

Last name: Jatan Bawa

Designation: Founder Perfora

LinkedIn profile: Link

“With the WebEngage Starter Program, my experience has been exceptionally amazing and seamless. Having a holistic retention marketing solution is very important to reaching your customers, and WebEngage as a tool is extremely powerful in helping you achieve it.”

Last name: Drishti Singhal

Designation: Entrepreneur in Residence, Perfora

LinkedIn profile: Link

About WebEngage:

WebEngage is a new-era retention operating system, a single suite for marketers to store user data, deliver actionable insights, and orchestrate omnichannel campaigns by leveraging user insights to deliver a hyper-personalized end-user experience. The platform helps brands generate revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes beyond a marketing automation platform and powers user engagement for thousands of enterprise brands worldwide, working across multiple industries such as eCommerce, Edtech, Fintech, Foodtech, Media and Publications, Gaming, BFSI, Healthcare and Online Retail. Key customer base includes renowned brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, etc. For more information, visit or follow WebEngage on Twitter and LinkedIn.