Seattle-based smart shopping cart startup Veeve, led by ex-Amazon engineers, is coming to Albertsons – GeekWire

The Veeve smart cart with Albertsons branding. (Vévé Photo)

Veevea Seattle-based startup launched by two former Amazon managers, is partnering with Albertsons to bring its smart shopping cart technology to the grocery chain.

Veeve smart carts will be available in a few dozen stores across the country later this year, allowing shoppers to skip the lines with the technology-enhanced devices.

Veeve was founded in 2018 and unveiled a year later by Chariq Siddiqui and Umer Sadikengineers who have spent nearly 20 combined years at Amazon.

The carts feature a touch screen that provides a running total for the items in the cart and a built-in scale for easy purchasing of products, according to Veeve. They will also integrate with the Albertsons for U loyalty program. Shoppers can checkout to their cart and check out, taking advantage of the contactless, cashier-less trend that Siddiqui and Sadiq’s former employer is pushing itself.

(Vévé Photo)

“This rollout is an important and inevitable next step in connecting the consumer’s e-commerce business with an all-new, digitally-driven in-store shopping experience,” Veeve CEO Siddiqui said in a statement. press Thursday.

CNBC reported Albertsons began testing Veeve carts in two of its stores in Idaho and California last November, and will now expand the partnership. Albertsons owned 2,278 grocery and pharmacy stores in the United States since last december.

Amazon launched its own smart shopping cart – the Dash Cart – in July 2020, which includes cameras, sensors and a scale to automatically detect and register items on a digital display behind the handle. The tech giant, which also created “Just Walk Out” technology for its Go convenience stores and some full-size grocery stores, introduced the carts to some of its Fresh grocery stores in the past two years.

Following the launch of Amazon’s Dash Cart, Siddiqui gave GeekWire his reaction to his former employer’s arrival.

“We are already there. We already collect a lot of customer data, a lot of computer vision training data. And hopefully that gives us an edge,” Siddiqui said in 2020. “But obviously we deal with Amazon, so you can never underestimate them.