Virgin Australia has raised the stakes in the Middle Seat Lottery, unveiling a unique twist on the classic airplane bar cart as part of four ‘money can’t buy, but middle seats can’ prizes up for grabs , globally recognized competition.
The completely bespoke, unbuyable, hand-refurbished bar carts should have AVGeeks rushing to grab the middle seat in a scene reminiscent of Boxing Day sales.
Bar trolley ‘Disco Fever’
Complete with a glittery exterior and rotating disco ball, there’s a cocktail shaker, Bluetooth speaker and smoke machine to conjure up your inner dancing queen.
Bar Cart ‘The Day Spa’
Adorned with elegant rattan and containing the most upscale spa accessories (think plush bathrobe, silk eye mask and squishy slippers!). The aromatherapy diffuser and luxury candles are designed to instantly refresh and relax the mind and body.
‘At Home Cinema’ Bar Cart
Covered in rich red velvet with a fully customizable cinema-style letter board, this bar cart comes complete with a popcorn maker, candy bar, and movie projector. Truly turn the home theater experience into something wonderful.
Bar trolley ‘Le Bar des Sports’
The perfect accompaniment to an afternoon watching the game. With a removable esky and Yeti coolers to keep drinks cold, the bar cart comes complete with a Marshall speaker so you won’t miss a moment of commentary, plus your very own AFL Sherrin and a basketball hoop – if you feel so inspired by the enthusiasts. spectator that you are ready to play.
The one-of-a-kind bar carts, part of a massive $230,000 prize pool, can be won by simply sitting in a middle seat on eligible Virgin Australia domestic flights during defined contest weeks. until April 23, 2023.* Other prizes up to – to be won throughout the competition include a Virgin Voyages cruise to Mexico and the Bahamas, a helicopter pub crawl in Darwin, tickets to the Grand Final of the ‘AFL and more.
Libby Minogue, Virgin Australia Group’s chief marketing officer, said the move reflects the airline’s sense of innovation, fun and award-winning service as it enters a new era of flying.
“Last month, we launched the Bring Wonderful campaign, an established foundation for elevating every part of the customer journey – taking the plane from ordinary to wonderful,” said Minogue.
“The Middle Seat Lottery is the first major customer innovation in this mission, giving customers the chance to win big just by sitting in the middle seat. We’ve worked to develop a truly unique $230,000 prize pool and are extremely proud to offer such special items as these bar carts – it’s truly a once-in-a-lifetime opportunity for guests to win these wonderful prizes.
“The bar cart is synonymous with aviation, and we have never given our customers the opportunity to own any part of our operation. The carts have been refurbished by hand in Australia and I can guarantee you will You won’t have seen anything like it before – we’ve truly playfully transformed the life of a humble bar cart beyond imagination!
“From disco smoke machine to popcorn machine, aromatherapy diffuser and home cinema, we’ve really brought out the Virgin Australia DNA in these iconic bar carts.
“We expect aviation enthusiasts around the world to try and get their hands on it, but I’m happy to say it’s locked away in a secret location and only available to Middle Seat Lottery winners. “
Since its launch last month, the Middle Seat Lottery has captured attention from all corners of the world, even appearing on CNN, Forbes and Saturday Night Live in the United States.