UrVenue Enables Hotel Guests to Book Experiences in a Unified Cart with Launch of Property Experience Management System |

UV Enterprise, the first official Hospitality Experience Management System (PXMS), is a comprehensive technology platform that empowers hospitality leaders to sell, generate and leverage experiences across square.


UrVenue is pleased to announce the launch of UV Enterprise, the next generation of its platform to monetize and manage experience-based inventory across a property. Much like a Property Management System (PMS) that manages a property’s entire room inventory, UV Enterprise, the hospitality industry’s first official Property Experience Management System (PXMS), is a comprehensive technology platform that provides hospitality leaders the ability to sell, yield, and leverage on-property experiences.

In a 2021 study with YouGov, 85% of luxury leisure travelers said they would book additional experiences in advance with just one shopping cart experience. UrVenue addresses this growing need by allowing guests to book all available experiences resort-wide and throughout their stay in one unified booking cart and allowing hotel operators to manage all POS inventory. and serve all customers on one platform.

“After more than two years of evolving our industry-leading venue management system, we are very proud to pioneer the first hospitality PXMS,” said Deron Pearson, CEO of UrVenue. “We believe UV Enterprise is a game changer, fully capable of being its own hotel technology classification. Managing each experience on a different siled system is a real hassle for resort operations and their customers. UV Enterprise manages them all in one place, making the PXMS an integral part of station operations, just like the PMS.

UV Enterprise has four main features:

  • Trade: Monetize experience-based inventory with a robust booking and ticketing solution that offers upsells, cross-sells, and live inventory packages
  • Operations: Streamline facility-wide operations, increase team productivity, centralize guest data, and improve the guest experience.
  • Knowledge: Leverage an enterprise-wide analytics layer to deliver commerce and operations insights to every team.
  • Knowledge management: Ensure that every system, team, guest touchpoint and third party can securely access vital business data in real time with unparalleled accuracy.

UV Enterprise also includes several new and advanced features:

  • Itinerary designer: Delight customers with the ability to book every experience under one roof in a unified booking cart and empower employees to book the same experiences on behalf of customers in the guest services dashboard
  • Interactive 3D seating plans: Inspire guests with detailed renderings of venues and empower them to choose the exact location of their table or VIP cabana
  • Distribution channels: Target customer segments with custom pricing and inventory and easily manage distribution channels, including third-party resellers
  • Revenue management: Price performance, time slot inventory and customer segmentation with robust and automated tools
  • Full Payment Methods: Use a variety of payment options to suit your experience – reservations, secure reservations, deposits, food and beverage minimums or full prepayments
  • Partner integrations: Connect the dots between all major customer touchpoints with over 30 integrations with POS, PMS, payment and other top partners

Founded in 2011, UrVenue is a dominant presence on the Las Vegas Strip and has grown to serve over 250 customers in 15 countries. It is specifically designed for experience-based inventory found in resort or mixed-use environments – nightclubs, day clubs, pools, restaurants, sportsbooks, lounges, shows, entertainment, activities, and more. Prior to its official launch, UV Enterprise was piloted by Vegas’ and the largest integrated resorts in the world.

Does your company have any news that it would like to share with our readers? If so, we invite you to review our editorial guidelines and submit your press release for publication.