What Amazon’s New Cart Tech Means for Whole Foods

Amazon is rolling out the new carts starting with the Whole Foods Market in Westford, Massachusetts, per TechCrunch, with plans to expand later. The updated Dash Carts, the site says, offer twice the carrying capacity of the old model and less weight. Customers using the Dash Cart can also skip the checkout line by scanning products directly on the shopping cart screen and even being able to weigh the products there. With extended autonomy, the new high-tech trucks will be available to customers all day long.

Plus, its new all-weather model allows customers to haul the Dash Cart through snowy parking lots and carry groceries right in their car. Dilip Kumar, Amazon’s vice president of physical retail and technology, says the company has literally “cooked the [carts] in an oven and froze test carts in a giant freezer to ensure they would withstand harsh weather conditions”, and “dropped heavy weights into test cart baskets more than 100,000 times” , according to FOX Business.

Amazon’s announcement comes at an opportune time with the increase in in-store grocery purchases. According to a 2022 survey by Morning Consult, 85% of consumers said they felt safe returning to grocery stores by the end of May. With the introduction of updated Dash Carts, in-person grocery shopping could be more efficient than ever.