What will it take to build a better shopping cart? – RetailWire

06 Dec 2021

University study finds that carts with two parallel handles, instead of the standard single horizontal handlebars, could increase sales by 25% for grocers compared to standard carts because they work biceps instead of triceps.

“Research in psychology has proven that activating the triceps is associated with rejection of things we don’t like – such as when we push or hold something away from ourselves – while activating the biceps is associated with things we like – for example when we pull or hold something close to our body, ”researchers from London-based Bayes Business School said in a report. Press release. Rather, the study considered the use of a “Newly designed trolley with parallel handles – like that of a wheelbarrow – activates the biceps muscle.

Aside from the theories of bicep curls, caddies today remain largely similar to that developed in the 1930s by Sylvan Goldman, then owner of Oklahoma’s Humpty Dumpty supermarket chain. The invention, inspired by a folding chair, replaced small wooden or wire baskets that quickly grew too heavy as shoppers added items to the aisles.

The second major innovation shopping carts first appeared in the 1940s with the invention of the swinging rear door by Orla Watson which allowed carts to be stacked to save space.

Among other innovations, Whole Foods in 2012 debuted a “smarter cart” equipped with a Microsoft Kinect sensor bar and a Windows 8 tablet capable of detecting items that have been placed there, matching them to a shopping list, and tracking shoppers around the store by themselves. The chariot, from Chaotic Moon, spoke, Responded to voice commands, offered recipe suggestions, and identified when an item did not meet an established dietary restriction, such as being gluten-free.

In 2016, Dieste, based in Dallas unveiled his AI CartMate who offered to shoppers the best routes in the store based on their shopping list. Based on past purchases, shopping list, and social media activity, CartMate has promised to find and suggest suitable deals and coupons for the buyer.

Neither of these projects caught on, however, and few groundbreaking innovations have happened elsewhere for the utility cart, a device New York Times Last October’s article described as “the centerpiece of every grocery run”.

In January, Kroger started testing a smart cart, the KroGo, which eliminates the cash register.

DISCUSSION QUESTIONS: Why hasn’t the standard shopping cart changed a lot since its arrival at the turn of the twentieth century? Do you still see a technology-infused and autoguiding future for grocery carts?


“A lighter cart with additional electronic intelligence is expected, but it has to be affordable for the retailer and very accurate. “

“Adding electronics to existing carts is more likely to be accepted by the buyer and will add value to the shopping experience.”

“For the same reason, we don’t see a lot of innovation in the mousetrap market. The basic platform works great and meets almost all customer requirements.